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Web Focused, How the Face of Business is Changing

Business Technology | November 13, 2011

The face of business is changing, it wasn’t long ago that the easiest way to get your name out was to work with an ad agency, get a billboard, or simply go door-to-door introducing your company to prospective clients. Now with the plethora of options open to consumers and the ease at which they can acquire services or items business have had to modify their approach to selling. When there were less options, and local stores had cornered the market in their industry, selling was just that, selling. People needed something they came to your store because you sold it. With all the options open to people now businesses have to come up with creative ways to be appealing, reach a wider market, and give consumers reasons to choose them as the company they want to work with. Here are a few ways companies can do this.

Becoming Mobile

Many people carry a mobile device so they have access to their email and remain on top of their business and personal life even when on the go. Business have the option of creating a separate mobile site that retains the image they achieve on their regular site while making life easier for people accessing their site on a mobile device. This not only shows the consumer that you are aware of their busy life and but that you are current and knowledgeable about the way the world functions.

Social Sites

Social sites, like Myspace, started off just social. However when Facebook came about it had a far more utilitarian interface and business caught the social site bug. Just about every business you can find has a Facebook page. Social sites allow companies to share fun and interesting content that is related to their industry with potential customers, which creates an online community. Recently Google unveiled its business pages. This walk-though will show you how to create a Google business page. Social sites allow for such a noninvasive interaction between business and consumer I see the future of social sites as all business.

On-line Education

Offering educational content is another great way to reach an audience and stand out from your competitors. This can be done with blogs and webinars. On-line education shows your potential customers that you’re knowledgeable and sets you up as a thought leader in your industry. Developing trust in this way can lead to sales down the road as consumers will be visiting your blog for interesting and educational information and think of you when they need a service you provide.

While the on-line business community keeps growing we can still visit local shop where the owner works behind the counter but more then likely that business has some type of on-line presence. Business are not just street facing anymore but Web facing as well. Being aware of the changing face of business and open to it will make you a more informed business owner and/or consumer.  Here is another article about why creating an on-line presence is good business practice.


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