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Vine – A Terrific Way to Create Short Sharable Videos for Your Business

Business Technology | July 15, 2014

How to Use Vine in Your Small Business Marketing

Thought of using Vine for brief, sharable videos for your business? If you haven’t, you definitely should. Creating these videos is probably already within both your skill set and technology, as many are simply just using their smartphones and posting these by the boatload.

Why is everyone so all aTwitter about Vine?

So, assuming you’ve not yet delved into what exactly Vine is and just what it can do for you, here’s the short version: Vine is a video sharing platform on Twitter that allows you to create and upload 6-second videos to Twitter. So what good is a 6-second video, you ask? Well, plenty of good! Take a look at how a few companies are using Vine videos to further their brand, promote their wares, and otherwise promote their business: RedVines, Urban Outfitters and Nintendo.

These companies found a way for videos to help further their brand, promote their products and services, and promote their businesses in other ways. They already know this service, that is trending incredibly hot just now, can do for them. One of the major attractions of a service like Vine is the fact that getting your content in front of people is getting harder and harder as people are less willing to take time to read. People are less willing to read, so a 6-second video is just what the doctor ordered, and you’d be impressed at some of the ways people are using Vine. As reported by Biznology.com, businesses are using them to introduce new employees, announce events, give an insider’s look into the business, and in many cases creating short commercials to demonstrate their latest product or service.

Publiseek.com offers more innovative ways to use Vine. Some of these include:

  • Recording live customer reactions and testimonials
  • Recording short introductions from the company principals
  • Real estate professionals are finding Vine useful to present virtual tours of new listings
  • Restaurants are broadcasting daily specials. Picture a scrumptious plate overlaid with the link, “Click to Smell”, which takes them to the reservation desk. Plenty of possibilities here!
  • Decorators and designers are using Vine to display before and after pics

The possibilities are practically endless, and this is something that can be performed very quickly and make a difference in as little as a day. Look into Vine today!


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