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Using Google Hangouts Yet? Why Not?!?

Business Technology | June 26, 2014

Free Webinars and YouTube Videos Using Google Hangouts!

Google is known for developing new programs and then getting rid of them when they don’t work out. Anyone remember Google Wave, Google Buzz and now Google Reader? Even though many have predicted much the same fate for Google , an addition to this might just save the day. Google Hangouts is Google’s latest addition, and one that truly has a lot of usefulness. (Especially for marketers!)

Google Hangouts – The Short Version

A drop dead easy tool for teleconferencing that could replace or augment your current webinar or online seminar solutions. Connected to your Google account, a hangout is a breeze to launch, and has a number of attractive features for marketers. You and up to ten other participants, together with any number of other viewers can watch your hangout live. It can be broadcast from your Google page, YouTube channel, or a page on your site. Google records the Hangout, and then a few minutes after you’re done, delivers a YouTube URL to you, which you can then use in numerous ways.

Marketing with Google Hangouts

Here are 10 effective ways to use Google Hangouts in your marketing.

  • Webinars – Tired of expensive GoToWebinar fees? Now you have a no cost alternative!
  • Conferences – Easy to setup teleconferencing makes a Hangout a no-brainer for sharing a conference experience.
  • Meetings – Hold virtual meetings in an informal, yet immediate venue.
  • Product Launches – Create a buzz to help your product launch gain attention.
  • Interviews – Capture interviews with others on the fly with Google Hangouts!
  • Product Demos – Show off your products in a Hangout.
  • Virtual Press Conference – Share newsworthy items via Hangouts.
  • Live Streaming Events – Many marketers now use Google Hangouts as their own live TV station, broadcasting weekly shows.
  • Q & A with Customers – Learn what your customers want and need easily. Great trust builder!
  • Podcast from your Hangout – Making a Podcast to share through iTunes is very easy to accomplish.

If you’re not using Google Hangouts as an element in your marketing mix, you’re totally losing out on a great opportunity to engage with your audience in a more intimate, immediate way.


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