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Understand Your Social Demographic

Business Technology | August 5, 2014

Tools for Pulling Demographic Intel from Your Social Media Followers

Do you know who’s following you? Socially, of course. Well, you should! Many of us have thousands of fans and followers, and yet for the life of us can’t figure out where they go when you send out a Tweet, update or post. Are they real, or are you simply not giving them what they are looking for from you? Any sort of marketing depends on making sure you’re matching message to market, and your social media is not any different. You just have to understand who you are speaking to and what interests them.

How do you measure social media demographics?

The usual tools to discern the demographics of your audience (Compete, Quantcast, etc) aren’t quite up to the job yet of measuring the critical data that makes up your social audience. Thankfully, for all of us, many new tools are sprouting up as we speak to help us gauge the likes, dislikes and trends of our followers and fans.

Three of our favorite new tools!

Here are three social media demographic tools that do the job!

DemographicsPro Known not long ago as KnowYourFollowers, this tool breaks down your Twitter followers into oodles of data, including country, state, gender, interests, other people followed, their jobs and more. This is delivered in both a numerical and percentage format, offering you the most chance to target your followers.

Birdsong – Birdsong is a social intelligence tool that provides on demand reports with analysis and insight about what brands are doing on their social outlets such as Twitter, Facebook and others. This is very useful to understand how your competition is targeting their social media, and how you can too!

SoDash SoDash is a versatile tool blending listening to social media, lead generation, customer service, brand management and competition monitoring  into one useful suite of social media intelligence.

Understanding the buzz and chatter about you and your competition is the beginning of the ability to utilize the information better in your marketing.


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