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Tips for Better Headline Writing

Business Technology | November 20, 2014

The simple fact of the matter is that headlines matter. They are your first and quite often only chance to hook your reader into what you are trying to say, and in many cases, sad to say, great content goes unread merely because the writer wasn’t able to convey quickly and compellingly what follows. Because we use headlines in the form of blog posts, adds, products, salespages, videos plus more, it’s crucial that we learn what we’re doing when it comes to writing headlines.

7 tips you can use to write better headlines

  1. Use numbers and lists – People love getting useful posts and emails listing worthwhile and useful information they need. Furthermore if this list is a numbered list, you’ll be amazed at how much better attention you’ll get.
  2. Hit their pain points – Hitting on the pain points your readers experience will help gain their trust, and they’ll be more open to any solutions you may have to offer.
  3. Be a bit controversial – Be bold. State your opinions, push the edge of the envelope. Once you got their attention, you can show how brilliant you are, but for now, be daring.
  4. Ask questions – Using questions is an excellent way to pique interest. More often then not they’re the exact same questions they would ask, and would also like an answer to.
  5. Mind the 55 character limit – Two practical reasons for this: this length will safely show in the Google search results as well as your email subject line. Wouldn’t it be sad if your headline got cut off?
  6. Test your copy – As with most anything you write for the masses, to get the best response you‘ll want to test your headlines for effect. In some cases one word can make a huge difference in an email open rate, which can in turn directly affect your income.
  7. Be sure to give value – Don’t write mundane or fluff headlines. Promise and deliver a value packed piece of content. Don’t promise something you’re not going to deliver, but also don’t be afraid to promote it.

Keep in mind that the over-arching purpose of any headline is to get the reader to the next place, whether that means opening an email, clicking a link or reading your content.


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