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There are some essentials every business website needs

Business Technology | May 20, 2014

Your phone is quiet. Customers aren’t sending you e-mail messages. Worst of all, no one’s spending money at your shop. Your often worry that you’ll soon be out of business. There could be a host of factors that cause your small business’ struggles. But have you thought about the role your business’ website could be playing? A bad business website is often even worse than no website at all. It could be costing you business.

The essentials

Luckily help is on the way. Entrepreneur Magazine recently ran a story supplying business owners with the essentials that every company website should contain. Following this advice can change your business website from a negative to a positive. And the first tip? Your website should describe right on its front page what your business is, what it sells or offers and who it serves. This will tell visitors that they’ve found the right site.

Easy to find

Don’t hide your business’ website behind a puzzling domain name. The simpler your website address, the more likely that potential customers will find your company’s online home. For instance, if you’re running Green Bay Hardware, make an effort to land the website address www.greenbayhardware.com. That’s a much better choice than the difficult to find www.upperwistools.com. Entrepreneur suggests, too, that your website address end with a .com and that you avoid such distractions as dashes or numbers in your address.

A clear guide

Once customers reach your website, you want to make sure they can find what they’re interested in. This simply means including easy-to-find links to your site’s pages and an easy to get at site map. These navigation tools will guide your customers to what they need. And they will keep them from fleeing your website – possibly before they order any services or goods – in disappointment.


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