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The cult of Evernote?

Business Technology | May 29, 2014

Are you part of the cult of Evernote? Do you use the well known organizing app to plan meetings, save your favorite Web pages and track of your wedding anniversary date? Do you use the program to store images and videos for work or play? If so, you’re far from alone. As a recent story by BloombergBusinessweek shows, a growing number of tablet and computer users are gravitating to Evernote. And the fans of the application are far from shy about their passion for it.

Devoted fans

According to the Bloomberg BusinessWeek story, Evernote today boasts more than 50 million users, remarkable for an app that’s only existed for five years. Even more impressive is the fact that new users are signing at a pace of 100,000 per day. That makes chief executive officer Phil Libin’s goal of reaching 1 billion users across the globe seem more credible than farfetched.

Why so hot?

But why is Evernote so hot? It might be due to its simplicity, as well as how it helps ever more cluttered brains keep track of appointments, deadlines, meetings and chores. Essentially, users type, clip or upload a note — which can be anything from an image or a recording to a word document to Web page — into Evernote’s right-hand column. Then they store that note in a notebook listed on Evernote’s left-hand side. Then, users can browse or search their notes in a middle column. The promise of Evernote is alluring: If you use it, you won’t forget your spouse’s birthday, that afternoon phone call or your daughter’s tennis practice again.

Why the popularity?

In the story, Libin says that he doesn’t understand the concept of work/life balance. For home, work is part of life, and something that he enjoys doing. It’s why he admits to checking e-mail messages late into the evening. Evernote takes advantage of this changing view of the world, one embraced by not just Libin. An increasing number of individuals work on the fly, scheduling meetings and interviews around the clock. An organizing program like Evernote is a great fit for this lifestyle. And that might just reveal why the app has become so popular so quickly.


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