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TED 2011 – the best ideas so far

Business Technology | March 4, 2011

The TED Conference is an event that unites some of the top thinkers in the technology, entertainment and design fields. Each speaker is given just 18 minutes to present and demonstrate how his or her idea can change the world.

The conference, going on this week, is full of great presenters and ideas. These are just a few of them.

Ford Motor Company

Population growth is an issue that Ford is starting to prepare for. Based on projections, the number of cars on the road will go from 800 million to 2-3 billion in the next 40 years. Ford thinks it has a plan to deal with the issue.

Ford sees a future filled with cars that can communicate with each other in real-time.  SYNC, from Ford, is the first iteration of this technology. It performs many functions, such as 911 Assist and Vehicle Health Reports and is onboard about 3 million vehicles.

Ford sees the future iterations being even more robust, with cars being able to re-route you based on real-time traffic information being sent from other cars.

Bluefin Labs

Bluefin Labs co-founder Deb Roy’s presentation was centered on the round-the-clock surveillance of his house during his son’s first 90,000 hours. The company created machine-learning systems that traced and analyzed his son’s learning process.

Roy hopes that this technology can be expanded to analyze even more things. Currently, the technology is being used to analyze the intersection between TV audiences and their online reactions to programming and advertisements.

The technology, if used properly, could potentially help all sorts of businesses to better understand their impact on their audiences and build better relationships.

These are just two of the many groundbreaking ideas that were showcased at TED 2011. For even more interesting ideas, check out this Inc. article.


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