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See How Visual Marketing Can be a Key to More Traffic and Sales

Business Technology | October 31, 2014

Visual marketing is coming to a screen near you. Actually, it’s already there! The practice of using videos, images and other content connected with some visual element, (such as blog posts) is getting huge attention now as these mediums show themselves effective at driving far more traffic and sales than simple text. The social world we are in fosters near-instant sharing of our visual content which, as we know, can go widespread in seconds.

Since we know that the human brain processes images 60,000 times faster than text, and 80 percent of visual content sticks with us as opposed to 20 percent of textual, it ought to come as no surprise that visual marketing is responsible for 84 percent more views and 94 percent more clicks than text.

How to make your own visual marketing work

Employ large doses of social media – Who has heard of Instagram, Pinterest, Facebook and YouTube? These social networks are fantastic avenues for allowing you and others to share your visual content far and wide.

Make sure to add a visual aspect to your other content – Blog posts with images get clicked on far more than ones that don’t, and shares are correspondingly higher as well. There are lots of places to find great visuals, or you can create your own with resources like Canva and PicMonkey.

Be sure to optimize your visual content – Do your very best to optimize your images and videos with keywords in the title if appropriate, and an detailed description of the image or video. This makes a huge difference in their ability to rank, and for people looking for your content.

Create Slideshows and Infographics – Two of the most highly trafficked and search engine popular visual content sources are document sharing site like Slideshare.net and infographics. Both are shared widely and can produce an avalanche of traffic and visitors. Slideshows are super easy to create, and infographics are getting that way.

Now, should you need one more piece of proof, chew on this for a moment: The typical user on Pinterest stays there for an average of 1 hour and 17 minutes, while the Twitter and Facebook get only 36 and 12 minutes respectively. Convinced?


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