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Playing Nice on Facebook: Business Do’s and Don’ts

Business Technology | November 18, 2014

We all know that Facebook has a tremendous reach, and that it has enormous potential for your business. What you may not know is how you can effectively use Facebook in your business.

There are some definite do’s and don’ts with regards to using Facebook for business, and the thing you don’t want to do is to have yourself or worse, your brand, viewed as a marketing parasite that’s only there to take their money. (Whether that’s true or not)

Have a look at what to do and what not to when marketing your business on Facebook!

Be sure to…

  • Respond quickly – Don’t leave people hanging for days. Try to respond within an hour if at all possible.
  • Make shorter posts – Research is showing that posts of less than 80 characters get 66% more engagement.
  • Grow your page naturally – The best way to grow your business page is by having great word of mouse. Asking your readers to share, perhaps running a Like campaign to a targeted group.
  • Be sure to ask questions – A surefire strategy for greater engagement.
  • Post interesting content – The best way to get your links shared is to come up with killer content that people can’t wait to share.
  • Post often but not too often – Once a week is too little, and more than ten times is probably too much. Test and find the sweet spot.
  • Use Facebook ads – Strategically using Facebook ads can be a great way to reach followers and a potential new audience with content and offers.
  • Share – Be sure and share your best around all of your channels.
  • Engage with Fans – Responding and talking to your fans is an excellent way to build your brand.

Be sure not to…

  • Sell all the livelong day – Nobody wants to be continually sold to, so don’t do it! Adopt the 80/20 rule as regards content to offers.
  • Ignore questions or problems – A surefire recipe for disaster.
  • Make huge posts – This isn’t the place for long-form content. Link out to it on your blog if you need to.
  • Buy Page Likes – This is like buying fake sales. A page with thousands of fans but virtually no interaction is a dead giveaway.
  • Post content not related to your business – This isn’t your personal Facebook page, so don’t treat is that way. Make it about your business and you’ll be rewarded.


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