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Options If You Want Live Chat On Your Website

Business Technology | December 12, 2012

You want to make it as easy as possible for your customers to communicate with your organization. You’d like your customers to have a fast and simple way to contact your small business if they have questions or inquiries about a product or service. Maybe, then, it is time to install a live-chat application on your business’s website.

Anyone home?

Recently, Ivana Taylor wrote an article for the American Express OPEN Forum about live chat and how it can make a company more available to consumers. Have you ever walked around a department store looking for an employee to answer your question? It’s aggravating. With live chat, your customers won’t have that encounter when visiting your website. They can ask you a question and get the response right away.

Live chat apps

There are many tools you can use for live chat that are both powerful and affordable. One simple app is called Olark’s live chat tool. Its simple design makes it simple to use, but it doesn’t have a lot of extra features. A few others that are a bit more robust are LiveChat.com, SnapEngage, and LivePerson. These allow business owners to use their mobile devices to live chat, which could be helpful if you aren’t always in front of a computer.

The trend

The reason this trend seems to be growing is that is can give a company an edge over a competitor. Additionally, it can instill confidence in the consumer and help build a long lasting relationship.

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