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Know your social media followers

Business Technology | July 31, 2014

Having lots of people following your business’ Twitter page is wonderful. But what’s better is when these followers are inspired to buy your company’s offerings or recommend your business to others. If you wish to create these active followers, the Web site Small Business Trends offers some advice that you need to follow.

Know Those Followers

According to Small Business Trends, one of the best ways to gain more interaction from Twitter followers is to find out more about these followers. You can do this with such products as SalesForce Marketing Cloud, SoDash, BirdSong and KnowYourFollowers.

What They Do

Here’s what these programs will tell you: In what state your followers live, what gender they are, their age, what other Twitter accounts they follow and where they work. Valuable information, no?


And such a Twitter account might just inspire your followers to become more engaged with your business. Maybe you can inspire them to purchase products by providing weekly deals. Maybe you can encourage them to bring their family and friends to your business by providing them special gifts for such personal recommendations.


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