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How Your Business Can Quickly Capitalize on the Mobile Computing Revolution

Business Technology | August 14, 2014

How to Get Your Facebook Page Mobile Ready

You might have thought to get your website optimized for mobile devices, but how many of us have taken the steps needed to make sure our Facebook pages are also mobile ready? That’s what I thought! You’ll want to give this some thought, since huge numbers of people are interacting with Facebook daily, and more than half of those are connecting with their mobile devices. Going further, it’s been shown that 79% of smartphone users use their phones to help with shopping, with 74% making a purchase as a result. While much of Facebook would appear to be mobile optimized out of the box, there are some aspects of this you’ll want to check.

First see how your Facebook Page shows up on a mobile device

Facebook will condense your Page into elements in the following order: Timeline, Recommendations and Check-ins, Photos and your most recent post. Since there are many ways we can make our pages look, this isn’t always so with a mobile device.

A few suggestions to help optimize your Facebook Page

  • Keep in mind that you have much less time and space on Mobile to get the attention of your visitors. Take pains to use smaller, eye-catching photos, and also to not mince words! Be brief and direct in your text and especially any calls to action.
  • “Pin” a post you would like to show up first in your mobile timeline, because this will ensure it does.
  • Log into your Facebook page from a mobile device and see that your important info is not only there but correct. You need people to manage to find you! This can be accomplished using “Facebook Nearby”.
  • One way to boost social word of mouth is to encourage check-ins from your location. This will make a big difference with Facebook.
  • Engage with your visitors when you are on your mobile device, and this is not only convenient for you, but helps you stay on top of activity on your page easily.


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