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How to Leverage Facebook Graph Search at Your Business

Business Technology | May 27, 2014

What to Make of Facebook Graph Search?

The latest in a never-ending stream of Facebook rollouts is now with us, and it’s called Facebook Graph Search. It is Facebook’s newest entry into the search game, and it appears as if they’ve actually found a new and different vein. Still in Beta, Facebook Graph Search might not yet be accessible for you, (still limited to the US, and there’s a waiting list) but it is scheduled to rollout this summer. So now is the time to begin to understand how this might help your small business.

Facebook Graph search – What is it?

Facebook Graph Search is a search model whereby you are served up results based not on any keyword you entered, but rather results determined by your social spheres. For instance, your search will reveal people who share your interests, photos and videos they’ve liked, and connections you share. These outcomes are unique to you as they’re based on you and your friend’s interests.

How can you make full use of Facebook Graph search in your marketing?

One of the primary benefits here seems to be that Graph Search will reward those who are making a genuine effort with their social media, engaging and interacting with their fans and followers. Facebook is mum concerning the aspects of the actual search algorithm, but suffice it to say that it will go a long way towards removing pages that are wanting to game the system. Fake Likes and fans received from strange locations outside of your common spheres, are likely to be viewed with skepticism.

Rather, this appears as if it is going to significantly benefit businesses making a genuine attempt at engaging with social media. Some ways you can be ready for Facebook Graph Search are to:

  • Make sure your Facebook page profile is totally filled out with your information, so that users can locate and make contact with you.
  • Make sure to engage, not sell your visitors.
  • Be very careful of what is posted online, especially on Facebook itself, as this may come back to embarrass your business greatly!


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