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How to craft your welcome emails

Business Technology | December 9, 2014

You know the routine: you opt-in to someone’s subscriber list, and soon you get a confirmation email from them, welcoming you to the list, newsletter or whatever you just opted in for. The fact that we are expecting these emails is a primary reason why they are commonly opened. But how does the sender craft these emails for best results?

There are several best practices that not only will get you off on the right foot with your new subscribers, but will help them understand and better use your services and products.

Welcome emails tend to be opened at a high rate, but it’s what you include in them that sets the stage for what follows. Let’s examine 7 of the ways you can compose your emails for best results.

7 Tips for crafting welcome emails

Send out immediately – Send these out immediately. Don’t wait to batch send your welcome emails. A study by Experian learned that welcome emails sent out individually rather than by batch were opened 10X more! Show you care about them signing up.

Use a reply email address – Make sure this happens. Having a no-reply email only serves to show that you really don’t give a flip about them. Also, use a recognizable name in the “From” field; company name, etc.

Test subject lines – Email autoresponder software makes it super easy to split-test subject lines. Do this for better open rates!

Encourage social media – Exhort your readers to follow you on social media, and make it easy for them by installing links and/or buttons on your email template.

Personalize – It’s always best if you’re trying to develop some sort of relationship with your subscribers that you personalize the emails whenever possible. This of course means you’ll need to collect names.

Perhaps offer an incentive – Many times companies choose to include an incentive to get the relationship off on the right foot. Maybe a percent off coupon?

Optimize for mobile – These days over half of all emails are being read on a mobile device, so wouldn’t it be a good policy to use a responsive design so that your emails can be read anywhere, anytime?


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