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Exploring Bing

Business Technology | April 25, 2012

Google is the household name with regards to searching the Web. However, it may not be the greatest search engine out there. Microsoft unveiled Bing, a competitor, in 2009 and it should not be dismissed. While most Internet users still use Google as their primary search engine, Bing has many features that make for a robust searching experience.

Taking Another Look at Bing

When you search on Bing, you will get more information about your search results than you’ll get from Google. Bing’s results feature a left-hand navigation panel filled with Quick Tabs that enable users to focus their searches. There’s also a center row of search results that are grouped into logical categories. This makes it simpler for users to find multimedia files or quick answers.

Bing Goes Beyond Search Results

Another big plus with Bing is that it doesn’t just bring up search results. It also brings up relevant videos, music, and images. While this is an element of Google as well, Bing makes it easier to use, as the categories are right beneath the search bar. Bing beats Google for travel searches as well. They use something called Farecast Technology in the Bing Travel site; it lets users find the least expensive flights quickly and easily.

Bing Video Search Shines

When you are looking for videos, Bing is ahead of the game. Users can specify their desired length, size, and resolution. Another notable feature is that merely by hovering over a video, you can view a preview of it.

These are a few reasons why Bing shouldn’t be overlooked. Google might be the current king of search engines, but Bing has a lot to deliver surfers of the Web.


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