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Does everyone like Evernote?

Business Technology | March 28, 2013

Can a cult develop around an organization app? If it’s Evernote, the five-year-old note-taking and organization application that’s growing with incredible speed, the answer is an absolute “yes.” Evernote has drawn an expanding base of devoted fans, fans willing to spread the word about this application for free, fans that would never consider using any other note-taking software, as outlined by a fascinating feature recently run by BloombergBusinessweek.

Devoted fans

According to the Bloomberg BusinessWeek story, Evernote today boasts over 50 million users, amazing for an app that’s only existed for five years. More impressive is the fact that new users are signing at a pace of 100,000 per day. That makes chief executive officer Phil Libin’s goal of reaching 1 billion users across the globe seem more credible than farfetched.

Why so hot?

Why so much praise for what is, basically, a simple note-taking application? The true secret could possibly be the way Evernote allows us to organize increasingly busy lives. With Evernote, users can enter a note, image, Web page, video or audio recording into one column, save it in a notebook in another and search for it in a third. And enthusiasts of Evernote praise the app’s search function. It even allows you to search for words embedded in images. With this simple set-up, then, it’s easy to find upcoming meetings, phone calls, anniversaries and your son’s cello recital.

Changing lifestyles?

In the story, Libin says that he doesn’t understand the concept of work/life balance. For home, work is part of life, and something that he enjoys doing. It’s why he admits to checking e-mail messages late into the evening. Evernote takes advantage of this changing view of the world, one embraced by not just Libin. A growing number of individuals work on the fly, scheduling meetings and interviews around the clock. An organizing program like Evernote is an ideal fit for this lifestyle. Which might just reveal why the app has grown to be so popular so quickly.


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