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Are You Making These Costly Social Media Marketing Mistakes?

Business Technology | April 8, 2014

5 Deadly Social Media Mistakes to Avoid

Social media is a ripe land for developing connections, as well as for offending and creating enemies. Understanding what you shouldn’t do in relation to social media is nearly as vital as knowing what you should be doing. Here are some social media mistakes to avoid like the plague!

Jokes at other people’s expense – It should go without having to say, but you need to think before you send anything out into cyberspace for the world to see. Above all, don’t try and take advantage of someone else’s bad luck or indiscretion to build up your own products or services. While a celebrity death or shameful scandal may seem like easy fodder for attracting eyeballs, you’re almost certainly going to tick off as many people as you tickle!

Offending your customers – Right up there with poor taste humor is the inclination to state your preferences, political, social or otherwise, which may or may not correspond with those of your clients and customers. Use your head! Don’t talk about anything with the public that might cause offense or be misconstrued, or you’ll pay big for this type of transgression.

Not making business only accounts – An account solely devoted to your business has not only a greater chance of being found in the search engine results, it projects an altogether more professional image for your business.

No social media buttons on your website – These are readily available for all social media platforms, and you’re shooting yourself in the foot if they are not available on your homepage and every post you make. This will make it easy for your readers to share your posts and in doing so help promote your business.

Not using your social media profiles to link back to your site – You’ve gone to all the bother to build and use these social sites, why not take the free, authoritative link they’re offering back to you! Facebook, Twitter, YouTube, LinkedIn, and Google all allow you to link back to your website. There’s five great links into your site, and a great opportunity for your (hopefully) many followers to end up on your site.


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