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Are You Making These Costly Social Media Marketing Mistakes?

Business Technology | April 8, 2014

Are You Making These Costly Social Media Marketing Mistakes?

Social media is a ripe ground for developing connections, and also for offending and creating enemies. Knowing what you shouldn’t do when it comes to social media is nearly as important as knowing what you should be doing. Here are some social media mistakes to avoid like the plague!

Jokes in poor taste – It should be obvious, but you really need to put on your thinking cap before you tweet, update or post. And above all, don’t try and take advantage of someone else’s catastrophe as a way to promote your products or services. While a celebrity death or embarrassment might appear to be easy pickings for trending traffic, you can actually end up alienating more people than you attract!

Offending your customers – Right there with poor taste humor is the inclination to state your preferences, political, social or otherwise, which may or may not coincide with those of your clients and customers. Use your head! Don’t talk about anything with the general public that might cause offense or be misconstrued, or you’ll pay big for this transgression.

Not making business only accounts – An account solely dedicated to your company has not only a much better chance of being found in the search engine results, it projects an altogether more professional image for your business.

Not using social media buttons on your site – These are very easy to use, and available for all social media platforms. You’re honestly throwing traffic away if you don’t employ these simple tools to extend your reach by making them accessible for your homepage and all the content you create. This is very easy to do.

Not using your social media profiles to link back to your site – You’ve gone to all the trouble to build and use these social sites, why not take the free, authoritative link they’re offering back to you! Facebook, Twitter, YouTube, LinkedIn, and Google all permit you to link back to your website. There’s five great links into your site, and a great opportunity for your (hopefully) many followers to end up on your site.


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