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A Quick Take on some Interesting Winners at the T3 Gadget Awards

Business Technology | October 26, 2011

In a world where technological advances appear everyday in news-feeds and broadcasts, the annual T3 Gadget Awards is a microcosm of most of these advances in one place.  Like the Oscars for Technology, the T3 Gadget Awards nominate the most cutting-edge gadgets out today. With past releases like the iPad 2, Microsoft’s Kinect and huge advances in gaming, it’s worth a quick note to show many of the most important revelations which have taken place in 2011.  Over 960,000 votes, along with the final tabulations of a 6 person specialist panel, decided the winners.  Here are just a few of the more interesting revelations, as well as some interesting–if not ironic–choices for winners.   

Ironic Winners

One of the most interesting aspects of the Awards are the categories themselves. They run the gamut of technology, and aren’t completely focused on gadgetry. For example, there’s the Best Retailer award and even the Gadget Personality of the Year award.  It is in this category that one can find an ironic choice: Mark Zuckerberg.  Although his influence on modern communication can’t be ignored, few would debate that he’s got Clooney-like charisma. And then there’s the category of Best Commuting Device in which anything that helps you get from here to there can be included. So, the electric bicycle nominee might seem like an obvious choice. The winner, in fact, was the Amazon Kindle — which makes “getting there” easier, as long as you’re not riding the electric bicycle while reading it!

Influential Winners

One of the most interesting awards, Digital Media Service of the Year, was a small surprise, seeing that Mark Zuckerberg walked off with the Personality of the Year.  Instead, it was Twitter that beat out Facebook and Google for this influential award.  Surely the CEOs of giants like Apple, Google and Facebook aren’t crying themselves to sleep over their T3 Award losses.  However, they must definitely take note that Twitter’s win speaks volumes regarding where social media is headed.  Facebook must continue to innovate and not upset their community, or they may well end up lost and neglected like MySpace.

Surprising Winners

If you were to ask the average passerby which phone would win Phone of the Year, most would probably say the iPhone 4.  Again, though, because a very tech-savvy crowd cast the votes, the votes went to Samsung’s Galaxy S II.  Google won the Tech Brand of the Year, beating out rivals Apple and Facebook.  Although it’s just the “T3 Gadget Awards,” Google is in a much better position amongst the tech community in terms of brand recognition and perhaps overall importance.

In the final analysis, the 2011 T3 Gadget Awards provided some fascinating insight into where technology is headed.  Some of the winners were surprising, with Samsung taking a number of Awards, showing that it’s not just the Giants in the industry making all the waves.  Please take some time to check out the complete list of Awards, categories and nominees.  You can even go back to 2008; the first year votes were cast, and see how much technology has changed, who the winners were in the past and whether or not they’re still relevant today.


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