*/ ?>
Maintaining IT Harmony.
IT News The latest on our IT experience

A Funny Thing Happened on the Way to the Forum

Business Technology | August 21, 2014

Get Some Laughs and Some Sales at the Same Time!

Okay, here’s a freebie for someone out there. It’s completely mystifying why some sharp home décor company hasn’t used humorists Oscar Wilde’s last words in their advertising: “Either this wallpaper goes, or I do.” Basically humor sells. It puts people in a good frame of mind, and essentially disarms them to the point where they forget you’re actually trying to sell them something. Art Linkletter wasn’t kidding when he opined that laughter is the best medicine, and it might be exactly the prescription your business has been searching for!

4 great ways to use humor in your marketing!

Use pop culture to your benefit – Jon Stewart and the rest of the late night crowd make careers around this, so don’t hesitate to use current events to spice up you offerings. It’s not even necessary to be fully relevant to your products or services, (even so the ones that tie it in well are rock stars!) but simply to get your reader/watcher smiling and in a good frame of mind from the get go. Sharing events in a amusing way will get your content shared faster than Lindsay Lohan skipping rehab.

Make a funny video – Portraying your products or services in a humorous light will get people looking forward to your videos wondering what you will do next. Making these doesn’t have to be a major production either, as many shoot them on their smartphones, that is by far enough camera. Another good tactic here is to use animated videos with services like GoAnimate or Xtranormal easy to use apps to make your videos quickly.

Create funny memes – Who hasn’t encountered these on Facebook and other social sites? Incorporating this concept with the millions of users on sites like Pinterest, Instagram and Tumblr is a recipe for ridiculous traffic numbers.

Use humor in your content – Don’t be bashful when it comes to getting a little edgy in your content. The payoff will be that people will see you as more like they are, and not simply some stodgy company bent on selling them a product. The more you connect on a shared (and funny!) level, the better people will like you and share your posts.


Get the quoting process started with our super simple and fast request a quote form.

Please fill in all required fields as indicated with a red dot.