8 Ways to Instantly Improve Your Facebook Page
Business Technology | April 3, 2014
Make Your Facebook Page Come to Life
If you’re wondering ways to improve your Facebook page, I’d like to provide you with eight solid techniques for fast improvement that won’t set you back anything but a bit of time. These tips will not only help you optimize for Facebook and Google search better, but will also lay the basis for better social interaction, which is where the money is these days.
- Make a Commitment – Facebook takes some time and thought. Many are the marketers who have wanted to use a Facebook page for their business, and soon abandoned it, which also says something about your company. Make a commitment to post and be involved frequently, or it may be counter-productive!
- Create a Custom URL – Make sure you get a custom URL for your page. The one it includes is not likely to help with search engine optimization (SEO) or for anyone looking for you.
- Don’t Auto-Post Your Tweets – Twitter is great, but don’t make the mistake of reposting the very same tweets on your Facebook page. Make sure you post fresh content, not warmed-over stuff from elsewhere.
- Keep Updates Short and Sweet – Short is in these days. Short content, short videos, short stacks. (No wait, that was breakfast …) There’s a time for longer posts, but generally make an effort to keep them reasonably short – less than 150 characters.
- Deliver Lots of Awesome Content – Creating content that folks can use and are talking about will be the #1 mission for your page.
- Engage with Your Audience – Encourage conversation, post great photos and shareable content, hold contests, ask questions, anything to get the conversation going!
- Be Responsive to Problems – Take anyone that complains seriously, and be proactive in response to anyone who asks questions. You can head off a lot of problems this way.
- Post Photos – According to Facebook, posts that include a photo album, picture or video generate about 180%, 120% and 100% more engagement than text-only updates, respectively.
Implementing these tips will give you an excellent start towards making your Facebook page a much more lively place!
Make Your Facebook Page Come to Life
If you’re wondering ways to improve your Facebook page, I’d like to provide you with eight solid techniques for fast improvement that won’t set you back anything but a bit of time. These tips will not only help you optimize for Facebook and Google search better, but will also lay the basis for better social interaction, which is where the money is these days.
- Make a Commitment – Facebook takes some time and thought. Many are the marketers who have wanted to use a Facebook page for their business, and soon abandoned it, which also says something about your company. Make a commitment to post and be involved frequently, or it may be counter-productive!
- Create a Custom URL – Make sure you get a custom URL for your page. The one it includes is not likely to help with search engine optimization (SEO) or for anyone looking for you.
- Don’t Auto-Post Your Tweets – Twitter is great, but don’t make the mistake of reposting the very same tweets on your Facebook page. Make sure you post fresh content, not warmed-over stuff from elsewhere.
- Keep Updates Short and Sweet – Short is in these days. Short content, short videos, short stacks. (No wait, that was breakfast …) There’s a time for longer posts, but generally make an effort to keep them reasonably short – less than 150 characters.
- Deliver Lots of Awesome Content – Creating content that folks can use and are talking about will be the #1 mission for your page.
- Engage with Your Audience – Encourage conversation, post great photos and shareable content, hold contests, ask questions, anything to get the conversation going!
- Be Responsive to Problems – Take anyone that complains seriously, and be proactive in response to anyone who asks questions. You can head off a lot of problems this way.
- Post Photos – According to Facebook, posts that include a photo album, picture or video generate about 180%, 120% and 100% more engagement than text-only updates, respectively.
Implementing these tips will give you an excellent start towards making your Facebook page a much more lively place!