{"id":519,"date":"2014-12-16T18:06:56","date_gmt":"2014-12-17T02:06:56","guid":{"rendered":"http:\/\/blog.nexthop.ca\/?p=519"},"modified":"2014-12-16T18:06:56","modified_gmt":"2014-12-17T02:06:56","slug":"check-out-these-5-easy-to-make-social-media-mistakes","status":"publish","type":"post","link":"https:\/\/nexthop.ca\/it-news\/check-out-these-5-easy-to-make-social-media-mistakes\/","title":{"rendered":"Check Out These 5 Easy to Make Social Media Mistakes"},"content":{"rendered":"<p>These days we all know that social media isn\u2019t an option, but a necessity, but on the other hand many aren\u2019t sure how to do it with any degree of effectiveness.<\/p>\n<p>All too often we blunder into it, and not just fail to generate any results we can point to, but may in many cases actually hurt our own brands by unwittingly making several all too easy to make mistakes. Let\u2019s take a <a href=\"http:\/\/mashable.com\/2014\/08\/28\/social-marketing-sins\/\">look at what these mistakes are<\/a>, and how you can avoid them.<\/p>\n<p><b>5 Social media marketing mistakes to avoid<\/b><\/p>\n<ul>\n<li><b>Not enough visuals &#8211;<\/b> Let\u2019s face it, we enjoy visual content. Whether it&#8217;s a video, image or infographic, visuals are apt to engage your audience in so many more ways, and for the better as well. And understand that it often doesn\u2019t even have to be your own content you\u2019re sharing; although you should not make it a habit to post only others visuals.<\/li>\n<li><b>Selling too much &#8211;<\/b> No one likes to be constantly sold to, and please don\u2019t treat your social followers this way. They will quickly leave, so you have no one to talk to!<\/li>\n<li><b>Deleting negative entries &#8211;<\/b> If you are seen as excising any negative comment from your pages, it will swiftly come back to bite you. People will wonder if what is being said about your company is true, and you\u2019ve just passed on a great opportunity to shine through providing exceptional customer service.<\/li>\n<li><b>Buying likes and followers &#8211;<\/b> This seems like a great idea, but actually, those thousands of followers you bought for $5 don\u2019t give a hoot about you, and there is nothing more damning than going to a page with thousands of followers and virtually no other engagement. Oops.<\/li>\n<li><b>LikeBait &#8211;<\/b> Similarly, crafting controversial or enticing headlines to generate tons of likes and shares, while sharing little of real value other than a cleverly worded headline is a sure way to send readers scampering for the exit. So much so, that recently Facebook announced they are putting a fix in their algorithm to curb this.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>These days we all know that social media isn\u2019t an option, but a necessity, but on the other hand many aren\u2019t sure how to do it with any degree of&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-519","post","type-post","status-publish","format-standard","hentry","category-business-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Check Out These 5 Easy to Make Social Media Mistakes | Next Hop Solutions<\/title>\n<meta name=\"description\" content=\"Check Out These 5 Easy to Make Social Media Mistakes. Check out our IT blog for the latest news, updates and resources in the world of information technology.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nexthop.ca\/it-news\/check-out-these-5-easy-to-make-social-media-mistakes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Check Out These 5 Easy to Make Social Media Mistakes | Next Hop Solutions\" \/>\n<meta property=\"og:description\" content=\"Check Out These 5 Easy to Make Social Media Mistakes. Check out our IT blog for the latest news, updates and resources in the world of information technology.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nexthop.ca\/it-news\/check-out-these-5-easy-to-make-social-media-mistakes\/\" \/>\n<meta property=\"og:site_name\" content=\"Next Hop Solutions\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/NextHop-Solutions-Inc-178242158858401\/\" \/>\n<meta property=\"article:published_time\" content=\"2014-12-17T02:06:56+00:00\" \/>\n<meta name=\"author\" content=\"FirstPage Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@NextHopSolution\" \/>\n<meta name=\"twitter:site\" content=\"@NextHopSolution\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"FirstPage Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/nexthop.ca\/it-news\/check-out-these-5-easy-to-make-social-media-mistakes\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/nexthop.ca\/it-news\/check-out-these-5-easy-to-make-social-media-mistakes\/\"},\"author\":{\"name\":\"FirstPage Marketing\",\"@id\":\"https:\/\/nexthop.ca\/it-news\/#\/schema\/person\/4b874f1cc6154d00fdb435a6c6d27a29\"},\"headline\":\"Check Out These 5 Easy to Make Social Media Mistakes\",\"datePublished\":\"2014-12-17T02:06:56+00:00\",\"dateModified\":\"2014-12-17T02:06:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/nexthop.ca\/it-news\/check-out-these-5-easy-to-make-social-media-mistakes\/\"},\"wordCount\":362,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/nexthop.ca\/it-news\/#organization\"},\"articleSection\":[\"Business Technology\"],\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/nexthop.ca\/it-news\/check-out-these-5-easy-to-make-social-media-mistakes\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/nexthop.ca\/it-news\/check-out-these-5-easy-to-make-social-media-mistakes\/\",\"url\":\"https:\/\/nexthop.ca\/it-news\/check-out-these-5-easy-to-make-social-media-mistakes\/\",\"name\":\"Check Out These 5 Easy to Make Social Media Mistakes | Next Hop Solutions\",\"isPartOf\":{\"@id\":\"https:\/\/nexthop.ca\/it-news\/#website\"},\"datePublished\":\"2014-12-17T02:06:56+00:00\",\"dateModified\":\"2014-12-17T02:06:56+00:00\",\"description\":\"Check Out These 5 Easy to Make Social Media Mistakes. 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