{"id":513,"date":"2014-12-04T18:03:38","date_gmt":"2014-12-05T02:03:38","guid":{"rendered":"http:\/\/blog.nexthop.ca\/?p=513"},"modified":"2014-12-04T18:03:38","modified_gmt":"2014-12-05T02:03:38","slug":"what-you-can-do-to-make-google-love-your-website","status":"publish","type":"post","link":"https:\/\/nexthop.ca\/it-news\/what-you-can-do-to-make-google-love-your-website\/","title":{"rendered":"What You Can Do to Make Google Love Your Website"},"content":{"rendered":"<p>All of us want our web pages to rank well, and often times we think that just posting a wealth of great content ought to do the trick, but we\u2019re here to tell you that there is a little more to the recipe than simply adding words and images.<\/p>\n<p>Google loves to reward pages that are technically well done with high rankings, as they feel as though while you may have great content, if your user experience is less than wonderful, they\u2019ll say no thank you and look elsewhere.<\/p>\n<p>Let\u2019s take a peek at a 5 ways you can better <a href=\"http:\/\/www.websitemagazine.com\/content\/blogs\/posts\/archive\/2014\/09\/04\/top-10-tips-to-build-a-google-friendly-site.aspx\">optimize your pages<\/a> to be more Google-friendly.<\/p>\n<p><b>5 Ways to optimize your web pages technically<\/b><\/p>\n<p><b>Page speed &#8211;<\/b> You might have heard the latest human attention span statistic; that we now are transfixed a mere 8 seconds, one second less than a Goldfish. Therefore it should not be a surprise that Google probably will not rank your site well if it loads slowly, as people will see this as a poor user experience, or maybe not go there at all!<\/p>\n<p><b>Internal links &#8211;<\/b> Google likes to see a good internal linking plan, one that provides users with useful links to relevant pages inside and outside of the site. This also plays a role in passing Pagerank. Also, don\u2019t make the mistake of having multiple navigation menus. Use one, as well as a sitemap and a link back to your home page from each page.<\/p>\n<p><b>Make sure you are Schema compliant &#8211;<\/b> Schema.org is the web language markup that Google, Yahoo and Bing have agreed to use in order to better see what your pages are about. This is one you\u2019ll need a webmaster for.<\/p>\n<p><b>Use HTML elements &#8211;<\/b> A major part of how your page will be ranked is determined by the use of certain HTML elements that indicate what your content is about. This includes the use of H1-H4 tags, meta data and image optimization, to name a few.<\/p>\n<p><b>Proper use of keywords &#8211;<\/b> Utilizing your keywords throughout your page in the places Google wants to see them such as in title tags, page URLs, post and page titles along with other tags and textual content should go a long way toward helping you rank for your chosen phrases.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>All of us want our web pages to rank well, and often times we think that just posting a wealth of great content ought to do the trick, but we\u2019re&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-513","post","type-post","status-publish","format-standard","hentry","category-business-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What You Can Do to Make Google Love Your Website | Next Hop Solutions<\/title>\n<meta name=\"description\" content=\"What You Can Do to Make Google Love Your Website. Check out our IT blog for the latest news, updates and resources in the world of information technology.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nexthop.ca\/it-news\/what-you-can-do-to-make-google-love-your-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What You Can Do to Make Google Love Your Website | Next Hop Solutions\" \/>\n<meta property=\"og:description\" content=\"What You Can Do to Make Google Love Your Website. Check out our IT blog for the latest news, updates and resources in the world of information technology.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nexthop.ca\/it-news\/what-you-can-do-to-make-google-love-your-website\/\" \/>\n<meta property=\"og:site_name\" content=\"Next Hop Solutions\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/NextHop-Solutions-Inc-178242158858401\/\" \/>\n<meta property=\"article:published_time\" content=\"2014-12-05T02:03:38+00:00\" \/>\n<meta name=\"author\" content=\"FirstPage Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@NextHopSolution\" \/>\n<meta name=\"twitter:site\" content=\"@NextHopSolution\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"FirstPage Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/nexthop.ca\/it-news\/what-you-can-do-to-make-google-love-your-website\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/nexthop.ca\/it-news\/what-you-can-do-to-make-google-love-your-website\/\"},\"author\":{\"name\":\"FirstPage Marketing\",\"@id\":\"https:\/\/nexthop.ca\/it-news\/#\/schema\/person\/4b874f1cc6154d00fdb435a6c6d27a29\"},\"headline\":\"What You Can Do to Make Google Love Your Website\",\"datePublished\":\"2014-12-05T02:03:38+00:00\",\"dateModified\":\"2014-12-05T02:03:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/nexthop.ca\/it-news\/what-you-can-do-to-make-google-love-your-website\/\"},\"wordCount\":394,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/nexthop.ca\/it-news\/#organization\"},\"articleSection\":[\"Business Technology\"],\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/nexthop.ca\/it-news\/what-you-can-do-to-make-google-love-your-website\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/nexthop.ca\/it-news\/what-you-can-do-to-make-google-love-your-website\/\",\"url\":\"https:\/\/nexthop.ca\/it-news\/what-you-can-do-to-make-google-love-your-website\/\",\"name\":\"What You Can Do to Make Google Love Your Website | Next Hop Solutions\",\"isPartOf\":{\"@id\":\"https:\/\/nexthop.ca\/it-news\/#website\"},\"datePublished\":\"2014-12-05T02:03:38+00:00\",\"dateModified\":\"2014-12-05T02:03:38+00:00\",\"description\":\"What You Can Do to Make Google Love Your Website. 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