visual content strategy<\/a> are rooted mainly in time-savings and asset protection. How often have you personally looked for what seemed an eternity for a specific visual? Painful memories, I know.<\/p>\nThe time savings alone that would occur if you didn\u2019t have to search low and high for that particular image or video are worth it. Let alone the need to ensure you have proof of your ownership of these images should a copyright infringement action come against you. That could be an expensive mistake, and one that is totally preventable. Let\u2019s have a quick look at how to get a better handle on your company\u2019s visual assets.<\/p>\n
5 Tips for managing your visual content<\/b><\/p>\n
Develop a system –<\/b> Whether you purchase a digital management system and adapt it for your use, or have one designed in-house, it\u2019s extremely important to have a software system that allows you to manage this digitally.<\/p>\n
Use your own naming conventions –<\/b> Make sure you name your image files in a way that depicts what the content is. It saves a considerable amount of time if you name something \u201cold small logo\u201d as opposed to IMG3899976236.<\/p>\n
Create guidelines for its use –<\/b> There may be a number of people who will need access to these files over the course of their useful lifetime. Make sure you provide guidelines for the proper use of your content, so that you aren\u2019t surprised after the fact when it can be very hard to fix.<\/p>\n
Centralize your storage –<\/b> Resist the temptation to have files in several different locations. Having your assets in one centralized location, with appropriate backup systems enabled, can make your life a lot easier.<\/p>\n
Have a protocol for how it is used –<\/b> Ensure that no one uses images or videos in a fashion or manner that isn\u2019t what you want. Eager and over-zealous employees can cause havoc with well-meaning but misguided adventures.<\/p>\n","protected":false},"excerpt":{"rendered":"
If your company is like many others these days, chances are you are creating visual content at a mind-blowing rate. The question will soon arise, if it hasn\u2019t already, is…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-511","post","type-post","status-publish","format-standard","hentry","category-business-technology"],"yoast_head":"\n
Get a Handle on Managing all Your Visual Content Assets | Next Hop Solutions<\/title>\n<meta name=\"description\" content=\"Get a Handle on Managing all Your Visual Content Assets. Check out our IT blog for the latest news, updates and resources in the world of information technology.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nexthop.ca\/it-news\/get-a-handle-on-managing-all-your-visual-content-assets\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Get a Handle on Managing all Your Visual Content Assets | Next Hop Solutions\" \/>\n<meta property=\"og:description\" content=\"Get a Handle on Managing all Your Visual Content Assets. Check out our IT blog for the latest news, updates and resources in the world of information technology.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nexthop.ca\/it-news\/get-a-handle-on-managing-all-your-visual-content-assets\/\" \/>\n<meta property=\"og:site_name\" content=\"Next Hop Solutions\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/NextHop-Solutions-Inc-178242158858401\/\" \/>\n<meta property=\"article:published_time\" content=\"2014-12-04T02:49:47+00:00\" \/>\n<meta name=\"author\" content=\"FirstPage Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@NextHopSolution\" \/>\n<meta name=\"twitter:site\" content=\"@NextHopSolution\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"FirstPage Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/nexthop.ca\/it-news\/get-a-handle-on-managing-all-your-visual-content-assets\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/nexthop.ca\/it-news\/get-a-handle-on-managing-all-your-visual-content-assets\/\"},\"author\":{\"name\":\"FirstPage Marketing\",\"@id\":\"https:\/\/nexthop.ca\/it-news\/#\/schema\/person\/4b874f1cc6154d00fdb435a6c6d27a29\"},\"headline\":\"Get a Handle on Managing all Your Visual Content Assets\",\"datePublished\":\"2014-12-04T02:49:47+00:00\",\"dateModified\":\"2014-12-04T02:49:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/nexthop.ca\/it-news\/get-a-handle-on-managing-all-your-visual-content-assets\/\"},\"wordCount\":376,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/nexthop.ca\/it-news\/#organization\"},\"articleSection\":[\"Business Technology\"],\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/nexthop.ca\/it-news\/get-a-handle-on-managing-all-your-visual-content-assets\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/nexthop.ca\/it-news\/get-a-handle-on-managing-all-your-visual-content-assets\/\",\"url\":\"https:\/\/nexthop.ca\/it-news\/get-a-handle-on-managing-all-your-visual-content-assets\/\",\"name\":\"Get a Handle on Managing all Your Visual Content Assets | Next Hop Solutions\",\"isPartOf\":{\"@id\":\"https:\/\/nexthop.ca\/it-news\/#website\"},\"datePublished\":\"2014-12-04T02:49:47+00:00\",\"dateModified\":\"2014-12-04T02:49:47+00:00\",\"description\":\"Get a Handle on Managing all Your Visual Content Assets. Check out our IT blog for the latest news, updates and resources in the world of information technology.\",\"breadcrumb\":{\"@id\":\"https:\/\/nexthop.ca\/it-news\/get-a-handle-on-managing-all-your-visual-content-assets\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/nexthop.ca\/it-news\/get-a-handle-on-managing-all-your-visual-content-assets\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/nexthop.ca\/it-news\/get-a-handle-on-managing-all-your-visual-content-assets\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/nexthop.ca\/it-news\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Get a Handle on Managing all Your Visual Content Assets\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/nexthop.ca\/it-news\/#website\",\"url\":\"https:\/\/nexthop.ca\/it-news\/\",\"name\":\"Next Hop Solutions\",\"description\":\"IT News\",\"publisher\":{\"@id\":\"https:\/\/nexthop.ca\/it-news\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/nexthop.ca\/it-news\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/nexthop.ca\/it-news\/#organization\",\"name\":\"Next Hop Solutions\",\"url\":\"https:\/\/nexthop.ca\/it-news\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/nexthop.ca\/it-news\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/nexthop.ca\/it-news\/wp-content\/uploads\/2019\/10\/NHS182-RGB-Logo-WEB-LG.png\",\"contentUrl\":\"https:\/\/nexthop.ca\/it-news\/wp-content\/uploads\/2019\/10\/NHS182-RGB-Logo-WEB-LG.png\",\"width\":785,\"height\":167,\"caption\":\"Next Hop Solutions\"},\"image\":{\"@id\":\"https:\/\/nexthop.ca\/it-news\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/NextHop-Solutions-Inc-178242158858401\/\",\"https:\/\/x.com\/NextHopSolution\",\"https:\/\/ca.linkedin.com\/in\/nexthopsolutions\",\"https:\/\/www.youtube.com\/channel\/UC7smgon3p34B39CpnR6JzvQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/nexthop.ca\/it-news\/#\/schema\/person\/4b874f1cc6154d00fdb435a6c6d27a29\",\"name\":\"FirstPage Marketing\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/nexthop.ca\/it-news\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6cd491c7e05a170cc2202b3df18c516b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6cd491c7e05a170cc2202b3df18c516b?s=96&d=mm&r=g\",\"caption\":\"FirstPage Marketing\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Get a Handle on Managing all Your Visual Content Assets | Next Hop Solutions","description":"Get a Handle on Managing all Your Visual Content Assets. Check out our IT blog for the latest news, updates and resources in the world of information technology.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/nexthop.ca\/it-news\/get-a-handle-on-managing-all-your-visual-content-assets\/","og_locale":"en_US","og_type":"article","og_title":"Get a Handle on Managing all Your Visual Content Assets | Next Hop Solutions","og_description":"Get a Handle on Managing all Your Visual Content Assets. Check out our IT blog for the latest news, updates and resources in the world of information technology.","og_url":"https:\/\/nexthop.ca\/it-news\/get-a-handle-on-managing-all-your-visual-content-assets\/","og_site_name":"Next Hop Solutions","article_publisher":"https:\/\/www.facebook.com\/NextHop-Solutions-Inc-178242158858401\/","article_published_time":"2014-12-04T02:49:47+00:00","author":"FirstPage Marketing","twitter_card":"summary_large_image","twitter_creator":"@NextHopSolution","twitter_site":"@NextHopSolution","twitter_misc":{"Written by":"FirstPage Marketing","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nexthop.ca\/it-news\/get-a-handle-on-managing-all-your-visual-content-assets\/#article","isPartOf":{"@id":"https:\/\/nexthop.ca\/it-news\/get-a-handle-on-managing-all-your-visual-content-assets\/"},"author":{"name":"FirstPage Marketing","@id":"https:\/\/nexthop.ca\/it-news\/#\/schema\/person\/4b874f1cc6154d00fdb435a6c6d27a29"},"headline":"Get a Handle on Managing all Your Visual Content Assets","datePublished":"2014-12-04T02:49:47+00:00","dateModified":"2014-12-04T02:49:47+00:00","mainEntityOfPage":{"@id":"https:\/\/nexthop.ca\/it-news\/get-a-handle-on-managing-all-your-visual-content-assets\/"},"wordCount":376,"commentCount":0,"publisher":{"@id":"https:\/\/nexthop.ca\/it-news\/#organization"},"articleSection":["Business Technology"],"inLanguage":"en-CA","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/nexthop.ca\/it-news\/get-a-handle-on-managing-all-your-visual-content-assets\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/nexthop.ca\/it-news\/get-a-handle-on-managing-all-your-visual-content-assets\/","url":"https:\/\/nexthop.ca\/it-news\/get-a-handle-on-managing-all-your-visual-content-assets\/","name":"Get a Handle on Managing all Your Visual Content Assets | Next Hop Solutions","isPartOf":{"@id":"https:\/\/nexthop.ca\/it-news\/#website"},"datePublished":"2014-12-04T02:49:47+00:00","dateModified":"2014-12-04T02:49:47+00:00","description":"Get a Handle on Managing all Your Visual Content Assets. Check out our IT blog for the latest news, updates and resources in the world of information technology.","breadcrumb":{"@id":"https:\/\/nexthop.ca\/it-news\/get-a-handle-on-managing-all-your-visual-content-assets\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nexthop.ca\/it-news\/get-a-handle-on-managing-all-your-visual-content-assets\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/nexthop.ca\/it-news\/get-a-handle-on-managing-all-your-visual-content-assets\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/nexthop.ca\/it-news\/"},{"@type":"ListItem","position":2,"name":"Get a Handle on Managing all Your Visual Content Assets"}]},{"@type":"WebSite","@id":"https:\/\/nexthop.ca\/it-news\/#website","url":"https:\/\/nexthop.ca\/it-news\/","name":"Next Hop Solutions","description":"IT News","publisher":{"@id":"https:\/\/nexthop.ca\/it-news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/nexthop.ca\/it-news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":"Organization","@id":"https:\/\/nexthop.ca\/it-news\/#organization","name":"Next Hop Solutions","url":"https:\/\/nexthop.ca\/it-news\/","logo":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/nexthop.ca\/it-news\/#\/schema\/logo\/image\/","url":"https:\/\/nexthop.ca\/it-news\/wp-content\/uploads\/2019\/10\/NHS182-RGB-Logo-WEB-LG.png","contentUrl":"https:\/\/nexthop.ca\/it-news\/wp-content\/uploads\/2019\/10\/NHS182-RGB-Logo-WEB-LG.png","width":785,"height":167,"caption":"Next Hop Solutions"},"image":{"@id":"https:\/\/nexthop.ca\/it-news\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/NextHop-Solutions-Inc-178242158858401\/","https:\/\/x.com\/NextHopSolution","https:\/\/ca.linkedin.com\/in\/nexthopsolutions","https:\/\/www.youtube.com\/channel\/UC7smgon3p34B39CpnR6JzvQ"]},{"@type":"Person","@id":"https:\/\/nexthop.ca\/it-news\/#\/schema\/person\/4b874f1cc6154d00fdb435a6c6d27a29","name":"FirstPage Marketing","image":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/nexthop.ca\/it-news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6cd491c7e05a170cc2202b3df18c516b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6cd491c7e05a170cc2202b3df18c516b?s=96&d=mm&r=g","caption":"FirstPage Marketing"}}]}},"_links":{"self":[{"href":"https:\/\/nexthop.ca\/it-news\/wp-json\/wp\/v2\/posts\/511"}],"collection":[{"href":"https:\/\/nexthop.ca\/it-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nexthop.ca\/it-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nexthop.ca\/it-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nexthop.ca\/it-news\/wp-json\/wp\/v2\/comments?post=511"}],"version-history":[{"count":0,"href":"https:\/\/nexthop.ca\/it-news\/wp-json\/wp\/v2\/posts\/511\/revisions"}],"wp:attachment":[{"href":"https:\/\/nexthop.ca\/it-news\/wp-json\/wp\/v2\/media?parent=511"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nexthop.ca\/it-news\/wp-json\/wp\/v2\/categories?post=511"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nexthop.ca\/it-news\/wp-json\/wp\/v2\/tags?post=511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}