{"id":499,"date":"2014-11-11T18:08:53","date_gmt":"2014-11-12T02:08:53","guid":{"rendered":"http:\/\/blog.nexthop.ca\/?p=499"},"modified":"2014-11-11T18:08:53","modified_gmt":"2014-11-12T02:08:53","slug":"see-how-google-pigeon-is-working-over-local-search","status":"publish","type":"post","link":"https:\/\/nexthop.ca\/it-news\/see-how-google-pigeon-is-working-over-local-search\/","title":{"rendered":"See How Google Pigeon is Working Over Local Search"},"content":{"rendered":"

Local search had been spared much volatility since the Hummingbird update last fall, but that\u2019s all changed now with the Pigeon update.<\/p>\n

The stated aim of this update is to more closely tie local results with what the standard web ranking signals now are. This is presumably done to make rankings more consistent, and increase the quality of the results. While it\u2019s not clear if it will succeed in those aims, there are a few ramifications that are clear, and the effects they are having is very real for some local businesses.<\/p>\n

Let\u2019s have a look at 3 ways Pigeon<\/a> is evidently impacting local search, and what if anything there is to do about it.<\/p>\n

3 Ways Pigeon is affecting local search<\/b><\/p>\n