{"id":481,"date":"2014-09-02T18:31:54","date_gmt":"2014-09-03T02:31:54","guid":{"rendered":"http:\/\/blog.nexthop.ca\/?p=481"},"modified":"2014-09-02T18:31:54","modified_gmt":"2014-09-03T02:31:54","slug":"google-analytics-for-small-business-101","status":"publish","type":"post","link":"https:\/\/nexthop.ca\/it-news\/google-analytics-for-small-business-101\/","title":{"rendered":"Google Analytics for Small Business 101"},"content":{"rendered":"

Confused About How to Use Google Analytics?<\/b><\/p>\n

Many of us know that using Google Analytics to understand how our marketing efforts are doing can be a key to unleashing future success. However many are put off by the incredible immensity of the data facing them. You might want to start by answering the right questions: what are my goals, and what do I need to know to achieve them. Google Analytics can indeed be a staggering mountain of data to interpret, and without a game plan you can get lost quite easily. Let\u2019s look at some ways to know which metrics to follow, and how to use Analytics to your best advantage.<\/p>\n

Which metrics do you need?<\/b><\/p>\n

Each business possesses its own needs, or course, but here are a few common needs.<\/p>\n