{"id":465,"date":"2014-08-05T18:10:22","date_gmt":"2014-08-06T02:10:22","guid":{"rendered":"http:\/\/blog.nexthop.ca\/?p=465"},"modified":"2020-04-01T05:34:58","modified_gmt":"2020-04-01T12:34:58","slug":"understand-your-social-demographic","status":"publish","type":"post","link":"https:\/\/nexthop.ca\/it-news\/understand-your-social-demographic\/","title":{"rendered":"Understand Your Social Demographic"},"content":{"rendered":"<p><b>Tools for Pulling Demographic Intel from Your Social Media Followers<\/b><\/p>\n<p>Do you know who\u2019s following you? Socially, of course. Well, you should! Many of us have thousands of fans and followers, and yet for the life of us can\u2019t figure out where they go when you send out a Tweet, update or post. Are they real, or are you simply not giving them what they are looking for from you? Any sort of marketing depends on making sure you\u2019re matching message to market, and your social media is not any different. You just have to understand who you are speaking to and what interests them.<\/p>\n<p><b>How do you measure social media demographics?<\/b><\/p>\n<p>The usual tools to discern the demographics of your audience (Compete, Quantcast, etc) aren\u2019t quite up to the job yet of measuring the critical data that makes up your social audience. Thankfully, for all of us, <a href=\"http:\/\/smallbiztrends.com\/2013\/04\/research-twitter-followers-demographics.html?utm_campaign=research-twitter-followers-demographics&amp;utm_medium=rss&amp;utm_source=rss\" target=\"_blank\" rel=\"noopener noreferrer\">many new tools<\/a> are sprouting up as we speak to help us gauge the likes, dislikes and trends of our followers and fans.<\/p>\n<p><b>Three of our favorite new tools!<\/b><\/p>\n<p>Here are three social media demographic tools that do the job!<\/p>\n<p><b><a href=\"http:\/\/www.demographicspro.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">DemographicsPro<\/a> &#8211;<\/b> Known not long ago as KnowYourFollowers, this tool breaks down your Twitter followers into oodles of data, including country, state, gender, interests, other people followed, their jobs and more. This is delivered in both a numerical and percentage format, offering you the most chance to target your followers.<\/p>\n<p><b>Birdsong &#8211;<\/b> Birdsong is a social intelligence tool that provides on demand reports with analysis and insight about what brands are doing on their social outlets such as Twitter, Facebook and others. This is very useful to understand how your competition is targeting their social media, and how you can too!<\/p>\n<p><b><a href=\"http:\/\/www.soda.sh\/static\/\" target=\"_blank\" rel=\"noopener noreferrer\">SoDash<\/a> &#8211;<\/b> SoDash is a versatile tool blending listening to social media, lead generation, customer service, brand management and competition monitoring\u00a0 into one useful suite of social media intelligence.<\/p>\n<p>Understanding the buzz and chatter about you and your competition is the beginning of the ability to utilize the information better in your marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tools for Pulling Demographic Intel from Your Social Media Followers Do you know who\u2019s following you? Socially, of course. Well, you should! Many of us have thousands of fans and&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-465","post","type-post","status-publish","format-standard","hentry","category-business-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Understand Your Social Demographic | Next Hop Solutions<\/title>\n<meta name=\"description\" content=\"Understand Your Social Demographic. Check out our IT blog for the latest news, updates and resources in the world of information technology.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nexthop.ca\/it-news\/understand-your-social-demographic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Understand Your Social Demographic | Next Hop Solutions\" \/>\n<meta property=\"og:description\" content=\"Understand Your Social Demographic. Check out our IT blog for the latest news, updates and resources in the world of information technology.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nexthop.ca\/it-news\/understand-your-social-demographic\/\" \/>\n<meta property=\"og:site_name\" content=\"Next Hop Solutions\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/NextHop-Solutions-Inc-178242158858401\/\" \/>\n<meta property=\"article:published_time\" content=\"2014-08-06T02:10:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-01T12:34:58+00:00\" \/>\n<meta name=\"author\" content=\"FirstPage Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@NextHopSolution\" \/>\n<meta name=\"twitter:site\" content=\"@NextHopSolution\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"FirstPage Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/nexthop.ca\/it-news\/understand-your-social-demographic\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/nexthop.ca\/it-news\/understand-your-social-demographic\/\"},\"author\":{\"name\":\"FirstPage Marketing\",\"@id\":\"https:\/\/nexthop.ca\/it-news\/#\/schema\/person\/4b874f1cc6154d00fdb435a6c6d27a29\"},\"headline\":\"Understand Your Social Demographic\",\"datePublished\":\"2014-08-06T02:10:22+00:00\",\"dateModified\":\"2020-04-01T12:34:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/nexthop.ca\/it-news\/understand-your-social-demographic\/\"},\"wordCount\":350,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/nexthop.ca\/it-news\/#organization\"},\"articleSection\":[\"Business Technology\"],\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/nexthop.ca\/it-news\/understand-your-social-demographic\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/nexthop.ca\/it-news\/understand-your-social-demographic\/\",\"url\":\"https:\/\/nexthop.ca\/it-news\/understand-your-social-demographic\/\",\"name\":\"Understand Your Social Demographic | Next Hop Solutions\",\"isPartOf\":{\"@id\":\"https:\/\/nexthop.ca\/it-news\/#website\"},\"datePublished\":\"2014-08-06T02:10:22+00:00\",\"dateModified\":\"2020-04-01T12:34:58+00:00\",\"description\":\"Understand Your Social Demographic. 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